In the current tough economic climate everyone is looking to cut costs.

But what about increasing sales?

Take the following example and magic will unfold:

  • Current sales assumed at_____________________________R100,000
  1. Increase Prices by 10%_______________________________R10,000
  2. Increase customers by 10%____________________________R10,000
  3. Increase frequency of purchase by 10%__________________R10,000

TOTAL INCREASE____________________________________R30,000 = 30%

I bet you thought you needed to increase customers by 30% – this is too overwhelming. Doing it this way, is far more palatable and attainable.

If the price increase part is impossible, you can replace this with switch selling to a more expensive product.